About Clearview Pools and Spa
Madison County's Design-Build-Renovate Specialists for Custom Gunite Pools & Luxury Spas
Every custom gunite pool starts with a decision — not about shape or finish, but about who you trust to engineer a $75,000+ addition to your property and its long-term value. At Clearview Pools and Spa, we’ve built our reputation on one principle: the team that designs your pool should be the team that builds it, and the team qualified to renovate it years from now. That continuity of expertise is what separates a design-build-renovate specialist from a general contractor who adds pools to their project list.
Built on Construction Expertise, Not Maintenance Contracts
Guiding Your vision to completion
Clearview Pools and Spa was founded because Madison County homeowners building custom gunite pools deserved a specialist — not a general contractor learning pool construction on their property. Keith Carruth recognized a straightforward gap in the local market: homeowners investing $75,000 to $150,000+ in custom pool and spa projects had limited options for builders with dedicated gunite expertise and a design process that matched the scale of their investment.
The response wasn’t to become another company offering everything from weekly cleanings to equipment installs. It was to focus exclusively on what requires genuine specialization: custom pool design, precision gunite construction, luxury spa engineering, and the renovation expertise to transform aging pools into modern outdoor environments. That focus hasn’t changed.
Construction Knowledge That Only Mississippi Experience Teaches
Designing and building a custom gunite pool in Madison County is not the same as building one in a different climate or soil type — and a specialist’s work reflects that. Mississippi’s clay-heavy soils require specific excavation approaches and structural engineering decisions that affect long-term pool integrity. Clay expands and contracts with moisture fluctuation, which means foundation design matters more here than in sandier markets where soil behavior is more predictable.
Heat and humidity influence material selection and application windows during construction. Plaster curing timelines, gunite application conditions, and finish durability are all affected by Mississippi’s summer temperatures. Getting these decisions right during construction prevents costly remediation later. Seasonal weather patterns also shape project scheduling — understanding when to pour and when to wait is experience-driven knowledge that general contractors without dedicated pool construction backgrounds don’t accumulate.
Design-Build-Renovate Expertise That General Contractors Don't Offer
Three capabilities under one roof — because the team that designs your pool should be the team that builds it.
We Design What We Build
Every custom pool reflects a design philosophy — ours starts with the question of how your outdoor space functions, not just how the pool looks in isolation. We invest in understanding how you and your family actually use your property before presenting a single concept. That means conversations about entertaining patterns, sight lines from interior rooms, how afternoon shade shifts across the season, and where a luxury spa fits the overall composition. The design team and construction crew share the same knowledge base because they’re the same company. That eliminates the translation errors that plague projects where design and build are handled by separate firms.
Gunite Construction Is Our Specialization
Our gunite crews don’t rotate between framing houses and pouring pools. They build gunite pools and luxury spas exclusively — and that specialization shows in how a project runs. Consistent crew composition means the team on your excavation day is the same team finishing your plaster application. They know each other’s standards, anticipate sequencing decisions, and hold each other accountable for quality at every phase. That continuity is difficult for general builders to replicate when pool construction represents a fraction of their annual workload. The results are visible across Madison, Ridgeland, Gluckstadt, and Canton.
We Renovate With a Builder's Understanding
Pool renovation requires diagnostic expertise that new-construction-only builders typically lack. We evaluate foundation integrity, system performance, and finish condition before recommending a scope of work. When a targeted renovation achieves the result you want, we won’t default to quoting new construction because it’s simpler. That honest diagnostic approach — backed by the technical skill to execute the right path forward — is what renovation expertise looks like in practice.
Specialized Expertise, Local Accountability
Keith Carruth — Lead Pool Specialist
Keith founded Clearview Pools and Spa to bring dedicated design-build expertise to Madison County’s custom pool market. His background in gunite pool construction and renovation informs every project — from initial design consultation through final equipment calibration. As a Madison County resident, Keith brings the local accountability that comes from building in the neighborhoods where he lives and works.
Our Construction & Design Team
Our team members hold specialized certifications in custom gunite pool and luxury spa systems, advanced construction techniques, and premium finish applications. Each brings expertise in specific areas — structural engineering, spa system integration, surface finishing, equipment configuration — creating a combined skill set that covers every phase of design-build-renovate work.
What unites the team: technical precision, direct communication with homeowners, and the understanding that a custom pool project reflects on both the homeowner’s property and our professional reputation in Madison County.
Licensed, Insured, and Qualified for High-Value Construction
The certifications and licensing that qualify a design-build-renovate specialist differ from those that qualify a maintenance provider. Our credentials reflect construction work — the kind required when you’re engineering a permanent structural addition to a $400,000 to $1,000,000+ property.
Our team holds construction-specific licensing and certifications in custom gunite pool design, advanced spa system engineering, premium finish applications, and high-efficiency equipment installation. We carry comprehensive liability insurance and bonding appropriate for high-value residential construction — the coverage level that protects homeowners when a project represents $75,000 to $150,000+ of property investment. Our construction equipment is professional-grade, scaled for gunite work and precision excavation rather than light service visits.
Construction methods, structural materials, gunite technology, and equipment systems continue to advance. Staying current on those developments is what allows us to specify the right approach for each project rather than defaulting to what was standard practice five years ago.
Ongoing training is a standard part of how we operate
your oasis is one call awayFour Principles Behind Every Project Decision
WHAT DRIVES THE WORK
Every design consultation, construction phase, and renovation assessment is guided by the same four commitments — the standards we hold ourselves to on every project we take on.
Design Integrity
Design decisions are based on how your outdoor space functions, not on what's easiest to build. If the right design requires additional engineering, we build for the right design.
Construction Excellence
Technical standards on a $75,000+ gunite pool project must match the investment level. Our construction crew holds itself to that standard at every phase, from excavation through final finish.
Honest Diagnostics
Renovation recommendations reflect what the pool actually needs, assessed through a builder's evaluation of structural condition, equipment performance, and surface integrity. The scope of work we recommend is the scope the project requires.
Local Accountability
Building in the neighborhoods where we live means our reputation is visible daily. Madison County is not a market we service from a distance — it's where we work, and the standard of work here reflects directly on us.
Consultative Process, Technical Execution
How We Approach Projects
We evaluate every project through a builder’s lens — not a salesperson’s. Initial consultations focus on understanding your vision, assessing your property’s specific characteristics, and establishing realistic expectations for scope, timeline, and investment level. We present options with technical context so you’re making informed decisions, not choosing from a sales presentation.
During construction, our project oversight reflects our 60-mile service radius philosophy: local presence produces a level of oversight that remote management cannot replicate. When a construction decision needs to happen on-site, our project managers are fifteen minutes away — not coordinating from a regional office. That daily accessibility through every phase of your project is one of the practical advantages of working with a Madison County-based specialist rather than a builder managing projects across the state.
why choose clearview?
Gunnite Pool Specialization
We focus exclusively on what we do best: custom gunnite pool systems requiring expert care.
Investment Protection Focus
Your $75,000+ pool investment receives the specialized attention it deserves, not commodity maintenance.
Master-Level Expertise
Advanced certifications and specialized training specifically for high-end custom pool systems.
Concierge Service Standards
Professional communication, flexible scheduling, and service excellence matching luxury home standards.
Local Madison County Roots
We're your neighbors, invested in our shared community and your long-term satisfaction.
Comprehensive Insurance
Full coverage appropriate for high-value residential properties and premium pools.
Proactive System Management
We prevent problems before they become expensive emergencies requiring repairs.
Family-Focused Values
We understand your pool's role in family life and prioritize safety, cleanliness, and optimal conditions.
Service Areas
Clearview Pools and Spa serves Madison County and the surrounding 60‑mile radius, with projects concentrated in Madison, Ridgeland, Gluckstadt, and Canton. Staying local allows us to provide the daily on‑site oversight and builder‑level accountability that high‑value custom gunite pools, luxury spas, and renovations demand.
Start With a Conversation
We're great conversationalists
Whether you're planning a new custom gunite pool, designing a luxury spa, or considering renovation for an existing pool, the starting point is the same: a professional consultation focused on your property and your goals.
Clearview Pools and Spa brings design-build-renovate expertise to every conversation — from initial concept discussions through detailed project proposals. No sales pressure. Technical answers from the people who will actually design and build your project.
Contact Clearview Pools and Spa: [Phone Number] info@clearviewpoolsandspa.com Serving Madison, Ridgeland, Gluckstadt, Canton & Madison County, MS
